Skill 01 · Product direction

Product direction

I turn a tangled idea into a product a team can build and a customer can understand.

I work with founders on what to build first, what to leave out, and how the product should feel before anyone writes code. That means discovery interviews, a map of the user journey, a scope cut to the smallest release that earns its keep, and a written brief the team builds from. On PayNYCFines it meant one search field instead of a long form, and a checkout that takes about a minute. The business broke even in six months.

• Discovery interviews and user journey maps
• Scope cut to the first release that pays for itself
• Written briefs the team builds from
• Roadmaps tied to revenue, not to feature counts

• Product strategy
• Product discovery
• Scope
• Roadmaps
• Briefs

Skill 02 · UI/UX

Interface and experience design

Flows, screens, and prototypes that people understand on the first visit.

I design the user flow first, then the screens, then a clickable prototype that the team and the first users can react to. I keep interfaces sparse: one clear action per screen, plain labels, and no field the product can work out on its own. For products that will grow, I set up a design system so new screens stay consistent after I leave. The kids app for a cellular carrier used one navigation model across four media types for that reason.

• User flows before pixels
• Clickable prototypes for early feedback
• One clear action per screen
• Design systems that keep new screens consistent

• UI design
• UX
• User flows
• Prototyping
• Design systems
• Mobile UX

Skill 03 · Engineering

Full-stack engineering

A long build background lets me judge what is feasible and how long it will really take.

I spent more than a decade building web products before I moved into consulting, most of it in TypeScript with Node.js, NestJS, Vue, and React, and earlier in PHP. I have shipped payment flows, a CRM, a learning platform, and infrastructure on Kubernetes with autoscaling and CI/CD. I do not sell development today, but I use it every day: to pressure-test estimates, to review architecture, and to talk to engineers in their own terms.

• TypeScript, Node.js, and NestJS on the back end
• Vue, Nuxt, React, and Next.js on the front end
• Kubernetes, Docker, CI/CD, and autoscaling
• Payments, CRM, and learning platforms built from scratch

• TypeScript
• Node.js
• NestJS
• Vue
• React
• PHP
• GraphQL
• REST
• Kubernetes
• Docker
• CI/CD

Skill 04 · Mobile

Mobile products

Apps for iOS and Android, from cross-platform builds to store release.

I published my first apps to the App Store and Google Play as a cross-platform mobile developer and have kept a hand in mobile since. I led the React Native build of a kids content app for a national cellular carrier, and earlier I shipped iOS apps for restaurant training and for a social promise tracker. I know where cross-platform saves months and where it costs you later, which is the question most startups actually need answered.

• React Native lead on a carrier subscription app
• iOS apps published to the App Store
• Cross-platform first, native where it matters
• Store release and review process

• React Native
• iOS
• Android
• Swift
• Kotlin
• Ionic
• Mobile UX

Skill 05 · Leadership

Technical leadership

I have run engineering teams and know what a plan looks like from the other side of the table.

Before consulting I was CTO and co-founder of a software company for the better part of a decade. I built the first projects myself, then hired and grew the team to more than thirty people, and shipped products for a national cellular carrier and for smaller companies in several industries. I have also been technical lead on education and mobile products. I left management to get closer to the product again, and that is the view I bring to a startup: I can tell a founder what the engineers need, and tell the engineers what the founder means.

• CTO and co-founder of a software company
• Grew a team from one person to more than thirty
• Technical lead on carrier and education products
• Hiring, estimates, and delivery plans that hold

• Team leadership
• Hiring
• Estimates
• Architecture review
• Delivery planning

Personal 01 · Path

How I got here.

I started as a developer, ran a company, and came back to the part I like most: deciding what a product should be.

I wrote my first production code in 2012, on voice-response systems for a cellular carrier, and spent the next years as a full-stack developer on web and mobile products. Then I co-founded a software company and ran it as CTO, until I found I preferred building products to running payroll. I have worked independently since 2022, first as a lead developer. Today I am an independent consultant focused on product direction and UI/UX for startup teams. I work remotely, in English or Ukrainian.

• 2012: first production code, on voice-response systems for a cellular carrier
• Full-stack developer on web and mobile, then CTO and co-founder
• Independent since 2022, first as lead developer, now as consultant
• Remote, in English or Ukrainian

Personal 02 · Education

Software engineering, studied properly.

A Bachelor's and a Master's degree in software engineering from Kyiv Polytechnic Institute.

I studied at Kyiv Polytechnic Institute from 2011 to 2017: a Bachelor of Technology in software engineering in 2015, then a Master's degree in software engineering in 2017. The formal grounding matters less than people think and more than they admit. It is why I can read a systems design, question an estimate, and spot the corner a team is about to paint itself into.

• Master's degree in software engineering, 2017
• Bachelor of Technology in software engineering, 2015
• Kyiv Polytechnic Institute, 2011 to 2017

Personal 03 · Off the track

Curious by default. Precise when it counts.

Most of what I do off the clock involves speed, water, or the sky.

Away from work I am an Advanced scuba diver, a Junior Sailor, a Flight/Sim Racing enthusiast, a Petrol head, a Formula 1 lover, and a Gamer. I love skiing and snowboarding, and I am into guitar, geek culture, aviation, science, and astronomy. The circuit you are driving is not a coincidence.

• Advanced scuba diver
• Junior Sailor
• Flight and Sim Racing enthusiast
• Petrol head and Formula 1 lover
• Gamer
• Skiing and snowboarding
• Guitar, aviation, science, and astronomy